PRECISO DE UM NITE

what.

“PRECISO DE UM NITE” tells the story of six cinema professionals who decide to rob a bank in order to get money to carry out one of their audiovisual projects.

project.
The challenge was to create a campaign that would help promote the film and crowdfunding.
We used Instagram as the basis for the entire campaign. The idea was to create a feed that looked like a single image, but each post was dedicated to a person on the team.

INSTAGRAM POST

easter egg.

The crew of the movie “Preciso de um Nite” was also involved in a movie called “Dopamina”.
“Dopamina” portrays the story of a drug addict who, due to his addiction, lives in a fantasy world.

Carlota Góis, director of “Preciso de um Nite”, decided to bring the “Dopamina” project into the universe of “Preciso de um Nite”, making it the reason why the six cinema professionals need money and made the decision to rob the bank.

Taking the concept of the Director, I decided to incorporate an easter egg into the movie's Instagram.
In the middle of the objects that I spread through the feed, there’s an acid tab to reference the other movie. By clicking on the acid, we get a link to Dopamina's Instagram page.